Why Can’t I Just Write My Own Website?

There are different types of copy and content out there. In a world where we can measure everything, where every ad has analytics and every website has conversion rates, where even success has metrics, you need to have strong copy to stand out, break out, and succeed. There are types of copy for every format and instance, including straightforward, storytelling, conversational, imaginative, long and short form, creative marketing, Direct-from-CEO copy, …