The Truth About Freelancing

And how to make money doing it! The world of freelancing is swirling with myths and straight-up lies in between all of the great people and advice within the writing community. It can also be confusing and can feel like every freelancer has specific rules they say are the only way to make money. Sometimes it feels like no one makes money AS a freelancer, they are just selling their books and …

Why Can’t I Just Write My Own Website?

There are different types of copy and content out there. In a world where we can measure everything, where every ad has analytics and every website has conversion rates, where even success has metrics, you need to have strong copy to stand out, break out, and succeed. There are types of copy for every format and instance, including straightforward, storytelling, conversational, imaginative, long and short form, creative marketing, Direct-from-CEO copy, …