Freelance Business Coaching — What is it & why should you care?

Freelance Business Coaching — What is it & why should you care?

JS, Medium

I get so many questions from new and aspiring freelancers — especially surrounding how to find and get clients, how to determine or raise prices, and how to “break up” with clients. Typically, I take the time to thoroughly write out an answer for each one, whether it’s on Quora, Facebook writing/freelancing groups, comments on my blog, or through email.

While I do still intend to write a guidebook of sorts for beginning freelancers with pitch examples, writing samples, scripts, contract templates, etc., I think doing one-on-one freelance business coaching is really helpful for people who want one-on-one help, advice, and accountability with a real person.

After all, having someone to answer questions, give direction and actionable steps to take, and hold you accountable may help you get more done!

I’ve been doing book coaching and free freelancing mentoring for several years now, and this felt like the perfect next step.

What is freelance coaching?

Great question! It’s basically interchangeable with career or business coaching — just focused specifically on freelancing.

It’s me as an expert, coach, and mentor to someone looking to start freelancing or for freelancers who want to level up and streamline their business.

Basically, if you want to start a side hustle as a freelancer selling your services or create a full-time freelance career, I can help!

Services include:

  • Deciding if you need a niche, and if so refining your niche
  • Marketing yourself and finding clients
  • Helping you pitch yourself to potential clients
  • How to determine your pricing/rates
  • How to negotiate rates with potential clients
  • How to raise your rates with existing clients
  • Time management and organization
  • Learning to identify “bad” clients/red flags and say no before ever starting to work with them
  • How to “break up” with a client you no longer want to work with
  • Helping you come up with copy for your website and write a bio
  • Free access to a contract template
  • Recommending free or low-cost tools and software that make your job easier (no affiliate links, no kickbacks, not required to use — just recommendations)

And more!

What do you think?

Are there services missing that you would find useful? Drop them in the comments and I can add them to the list!

Questions for YOU

Have you ever worked with a coach? What were your biggest positives and negatives when working with one?

Was there something that REALLY worked for you — or something that really, really didn’t and disappointed you?

I’d love to hear about YOUR experiences with coaches as the client and whether the coaching was “worth it” for you — or what would MAKE it worth it.

Thank you for your help!


Check out my book Concept to Conclusion: How to Write a Bookand learn everything you need to know to conceive of, outline, write, publish, and market a book!

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How To Be Confident in Your Entrepreneurial Journey

How To Be Confident in Your Entrepreneurial Journey

Entrepreneur, JS, Medium

What is the most important part of being an entrepreneur? Confidence. You have to believe with every fiber of your being that you‘re doing the right thing, on the right path, and that the hard work is totally worth it.

Sometimes I joke about working 14 hour days, so I must be a hustler, but it was true. I started my business while I still had a full-time day job, a sales career I’d built for almost 10 years, and have been successful in. I enjoyed my career and the opportunities I had within it.

I’ve met some of the most amazing people, learned from the best bosses, and gotten marketing, conference, travel, and training opportunities I would never have had otherwise. I appreciate what I accomplished, and in some ways, the transition to entrepreneurship has been bittersweet.

I’d been working nights and weekends for a few months building my own writing business. Every free moment was spent communicating with clients, research for articles, writing articles and copy for websites, editing, sending it to the client, posting it online, sharing, etc. And when I wasn’t doing that, my time needed to be spent marketing myself and my services and looking for additional clients, then following up with potential clients, proposals that are out, checking on invoices, and applying to additional writing gigs.

I was so busy, and it was exhausting, but it was also pretty amazing to see what I’m capable of. I may have been tired sometimes, but I was also invigorated and interested in my clients and what I was doing. I was building something from nothing, which is extremely exciting and also terrifying.

Interestingly, many of my clients are entrepreneurs themselves, so I’m also surrounded by incredibly smart, funny, interesting people who completely understand my journey and are excited to be a part of it.

I’ve also had the very interesting discovery of learning to utilize Instagram as best as I can. I’d never really used it at all but decided to give it a shot, and hey — free marketing. It’s been fantastic! I’ve gotten half of my client list from Instagram. I’ve been enjoying posting pictures, engaging with people, and really finding fascinating new people all over the world to follow. It’s a really cool visual platform.

As I got more clients, I took my leap of faith — in myself. I quit my day job to focus on writing and editing full-time.

That was over 18 months ago, now. And every day I am confident in my journey and my abilities and myself.

I’m busy, but I am supported and growing and learning and excited and some days I don’t know exactly what I’m doing, but I keep learning and researching and I will not stop. I will NOT STOP because I know I can do this.

What’s an important quality to being an entrepreneur? CONFIDENCE.

I am good at what I do, I deserve to do it, and I am bringing great value to my clients. I am completely confident in these things.

How can YOU be more confident?

Identify what you’re good at. What do you feel you are good at and like doing? What special skills do you have?

Once you know what you’re good at AND feel good doing, you’ll feel that spark of confidence — you KNOW this is something you’re great at, no matter what it is.

Body language. Act confident, walk with your shoulder back and head up. Project confidence.

Research if there is a way for you to use your skills in a career you’d find fulfilling. I am confident in my writing, and I found a way to be a writer.

I know it sounds a bit simplistic, but confidence boils down to how you FEEL about your skills and yourself. You don’t have to be confident in everything about yourself to be successful. That’s not realistic for most people.

Find something you ARE confident in and build from there.

And remember — you can fake it ’til you make it. When you project confidence and act confident, you will internalize that feeling and the reactions and will continue to act that way, which eventually becomes a real part of you.

You Definitely Need An Editor

You Definitely Need An Editor

Editing, JS, Medium

Even great writers need editors. Here’s why.

When it comes to writing a book, it can feel like you’re climbing a mountain, slogging through each step. When you reach the summit and the book is complete, it is easy to feel like you’re done.

DONE!

While your original manuscript is done, you are now ready to begin the editing process.

There are a ton of reasons why you need an editor, but it truly boils down to this: An unedited book is not professional.

It is very difficult to self-edit to the standards of a professionally finished book.

For one thing, your brain will often read what you think you wrote or fill in details which either aren’t there or aren’t fully explained.

For another, you simply may not notice if you’ve switched perspectives or from active to passive voice or use a lot of repetitive words.

I am a professional writer and editor as my career — and I still get my books edited by a professional who is not me.

Editing is absolutely necessary for a finished, professional, polished book.

The Job of an editor:

  • Fix all grammar and punctuation mistakes.
  • Identify inconsistencies, missing information or plot holes.
  • Identify areas where more information or explanations are needed.
  • Readability and flow — making sure it all makes sense in order and is a cohesive full story.
  • Look for repetitiveness, such as using “very” or “big” to describe most things, when a different word would have a bigger impact or flow better.

Working With An Editor

It can be scary or frustrating to hand your baby, your book, a piece of your soul over to an editor.

Some editors take it and then disappear and a month later reappear with your book with all of the edits made and everything fixed.

In some cases with some authors, this is how they prefer to be edited. Have the book taken and made even better and then returned in completed form. Some authors find this frustrating, as they are not in the loop of any changes and may get upset that their book was changed more than they wanted, especially if any major restructuring was done.

I personally am a fan of editing books in a more collaborative way. I put the book in a Google doc and give the author commenting permission. This way, they are able to see the progress being made, see changes, answer any questions I may have (which I put in comments), and make changes they need to.

We share the document and are able to polish the book together. My clients have told me they love this process, as they feel more engaged in it and that they still have a sense of control.

Writer/Editor Relationship

When you are looking for an editor, you want to work with someone you feel comfortable with, who understands your voice and messaging, and who you feel understands you. Someone you vibe with.

Before making a choice of an editor, make sure to get quotes from a couple different ones. Don’t go with the lowest or highest bidder on numbers alone. TALK to each of them. Ask about their editing process, deadlines, timelines, and payment options. Make sure you like the person and feel comfortable giving them your book.

Discuss exactly what type of editing you want and the different costs of each.

Above all, work with someone you WANT to work with. As with all successful relationships, if you like the person and understand each other, the entire process will be easier.

The Hardest Part of Writing a Book

The Hardest Part of Writing a Book

Editing, JS, Medium, writing

I see this question many places — on Quora, in articles about writing, when I’m asked directly.

“What is the hardest part about writing a book?”

I understand why people want to know, but the truth is that just like everything else in life, what is most difficult for me may be easy for you and vice versa.

Here’s what I can tell you from my own experience. I have ghostwritten a few books and recently published my own.

For me, the hardest part of writing a book is knowing when I’m finished.

I started with my trusty outline, I wrote everything, I reread several times, it FELT complete.

The moment I sent it to the editor, I had ideas for things I could have expanded on or written differently.

I managed to keep it together until I got it back from the editor, at which time I ended up adding an entire case study and about half a chapter.

I sent that part BACK to the editor.

And I made myself stop writing.

The moment it hit the virtual shelves for sale, I recounted my mistakes.

I could have added more, made it better, given better examples, used a more formal vocabulary.


For me, it was never anxiety over whether or not I was qualified to write a book, or if people would think it was silly, or if it was poorly written (some of the top fears expressed to me when people talk about writing).

I have confidence in my writing and I was building off of content I’d previously written and gotten solid feedback on as a blogger.

My anxiety came from feeling like it wasn’t complete.

A feeling of “Nooo! I forgot to tell them this amazing advice on how to get the higher-end clients!”

And I don’t mean to say that I think that information could only come from me.

But my goal was to write a really helpful, practical book to help people find clients, market themselves, and build a freelancing business with no initial investment, and I just truly wanted to provide as much a framework as humanly possible.

Even now, I sometimes think about what more information I could have added to it.

But I have mostly moved on. I’m thinking about my next book, focusing on my clients, and continuing to build, grow, and refine my own business.

And all of these experiences will help me on the next book!


What was the hardest part of writing a book, a paper, a blog, anything, for you?

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How to Have a Great Editor/Author Relationship

How to Have a Great Editor/Author Relationship

JS, Medium, writing

I see authors getting frustrated. “Just tell me how much editing will cost!” They cry, annoyed at vague or incomplete answers.

The editors are sitting on the other end of the email chain despairingly, grumbling in annoyance, “How long is your book??”

As an editor, an author, and an employee of a publishing firm, I think I can clear this right up.

Authors: there is no set cost for editing. Editing depends on many factors, but the two main ones are:

  • Wordcount (length of book)
  • Type of editing desired (there is more than one)

These two things are extremely important. A 30,000-word book will take far less time to edit than a 100,000-word book, which is why there are significant price differences.

Generally, the cost of editing comes down to how much TIME it will take the editor to completely edit your book. They will estimate number of hours for the project, multiply that by their hourly fee, and that’s your price.

There are two main types of book editing that happens after the book is written.

  • Copyediting: This is general proofreading. Correcting spelling, grammar, punctuation, syntax, and word usage while preserving the meaning and voice of the author. Checking for overall clarity and consistency of format and style.
  • Substantive/developmental Editing: Sometimes these words are used interchangeably. This is a more in-depth edit, including checking for plot holes, asking questions, looking for plot consistency, suggestions on word changes, restructuring paragraphs or sections, asking questions of the author to create better clarity of the story, and can even include consulting on titles, cover design, and more.

Editors: the authors don’t understand editing as well as you do, have patience. They are also incredibly nervous about handing over their book — a piece of their soul — to someone and not knowing what happens next.

How can you alleviate their fears?

First, be open about your process. Tell the authors exactly what they can expect from you, how your process works, the types and number of check-ins and progress updates you’ll do.

Second, take the time to really discuss the different types of editing with your authors and your timeline and deadlines.

Thirdly, remember how it was for you, and be open to answering a million questions and getting to know your author. Ask questions, be honest, and really be a part of the process of their book, not just a side quest.

Try to be collaborative. I like to edit in a Google doc, so that the author can pop in and out, make suggestions, answer questions from me, and be constantly aware of anything happening to their book.

This has served me well and allowed a symbiotic author/editor relationship. It also makes sure that the author is not surprised by any changes I make, as they can see it happening and make the final call.

Your editing is great, but the final product needs to be something the author is excited about and proud of, too.

 

Authors: You are allowed to say no to editor suggestions (though not if it is a grammatical error. We feel strongly about those.). When it comes to style and wording, your preference wins.

Editors: Authors are allowed to say no to suggestions in style and wording, and you’re not allowed to feel bad or take it personally. Their book, their story, their voice.

 

Is this helpful? Do you have questions? What is your relationship with your editor like?

 

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