Why Can’t I Just Write My Own Website?

Copywriting

There are different types of copy and content out there. In a world where we can measure everything, where every ad has analytics and every website has conversion rates, where even success has metrics, you need to have strong copy to stand out, break out, and succeed.

There are types of copy for every format and instance, including straightforward, storytelling, conversational, imaginative, long and short form, creative marketing, Direct-from-CEO copy, starting with warts copy, superlative (sometimes clickbait) copy, and velvet rope copy. There are more, but that is a good list to start.

Each different types of copy is saying the same general thing in its own way. The goal is always to sell. Sell your product or service, your business, or yourself. But how you get there must include one or more of the different types of copy.

How do you attract new customers? How do you get someone to convert to a client from a prospect? Remember, ads are copy, your website is already covered in copy. The marketing emails you send to your clients are copy, as are your social media posts.

Great copywriting is an art and a science. Yes, having the words and the ability to persuade or compel people is certainly important, but the way you say things and the way you frame your business are equally important.

Strong headlines are 80% of great copy. Draw people in, and make them want to know more! Great copy will get you more sales, more money, more followers, and more credibility.

SEO is incredibly important in your copy. You need to be able to be easily searchable and easily found. Most people don’t click to the second page of their Google search, so your page needs to come up sooner.

How do you get all of these things? You use someone like me. An experienced writer who understands the customers and understands your products and services, and has a strong background in sales and marketing. Someone who understands the power of a great headline and loves a beautiful turn of phrase. Someone who brings incredible value to your company and your website by bringing your company to the people.

Every business needs copy.

The most successful businesses understand the importance of great copy and hire the experts that will deliver their messages in the best way possible, to the widest audiences. A strong message and brand, is extremely important.

First

JS

Hello! I am proud and excited to have started my own business, to be chasing my dream of being a writer for a living. I am excited, terrified, and freefalling into this newest adventure.

 

Who am I?

Well, I am the youngest of 5 kids, including step-siblings, and the only girl. Yes, I have 4 older brothers. I had a very fun childhood, which involved a lot of playing outside, climbing trees, reading in the sunshine, rollerblading, baseball in the cul-de-sac, and being beat up on by big brothers. I was protected, teased, a little sheltered, and happy. Thank goodness I eventually got a big sister when the oldest brother got married. She is the best, and they made me an aunt, one of the best titles I’ve ever had.

I left home for college and never went back to live in that smaller suburban Florida town. My parents, a couple brothers, and my best friend in the world are still there, and I do visit now and then. I did my Bachelor’s degree, and at 20 years old, I graduated and then fell into a sales job at a publishing company.

After the worst of the recession passed, I moved to the big city in 2010. New York City was not an easy place to live, not at first. It was lonely and I was broke as a joke, and not sure that I would make it here. But later that same year, I met the man who later became my husband, and luckily his whole friend group adopted me.

I am now thoroughly a Brooklynite. I love Brooklyn and we are living in our co-op happily with our fat, fluffy kitty named after the singer of our shared favorite band (it’s the Offspring, duh)! We both work in the city. Me, still in sales, him in a tech startup. We could so easily be the hipsters you’re imagining, but we aren’t. We’re nerds who read the book and then see the movie and debate it, board and card game players who argue the merits of Dominion vs. Ascension or play a rousing game of Settlers of Catan on a Saturday night. We live in a very Russian and orthodox Jewish area, and are neither of those things. We’re redditors and imgurians, and we take a lot of pictures of our cat. We go ice skating every December, and every year he forgets that even though I’m from Florida, I know how to skate really fast.

 

I have always been a writer. I have journals from as young as 4, and I have written poems and song lyrics for so long that I literally can’t remember not writing them. Sometimes I accidentally think in A-B-C-B format. I find Shakespeare tedious, but read sci-fi like it’s going out of style. I have 2 partially finished novels. One is a really interesting dystopian future novel with a twist, and the other is a self-help book about getting, keeping, and projecting confidence in part of your life. I read a whole book every other day or so, and my Kindle Paperwhite is my favorite thing ever. I used to have the second generation Kindle and refused to upgrade, but my husband kept insisting I needed a better newer one and bought it for me for Hanukkah. I got him stock in Nintendo that year for Christmas.

I write stories and dream vividly. I have been maintained a personal blog for 5 and a half years with everything from How To posts, fun facts, rants, silly poems, political posts, research-based posts, recipes I created, things I find funny, and more.

I woke up at 30 and realized I was 10 years into a sales career. I like sales, and I’m good at it; I’ve been successful in my sales and marketing career, and I appreciate where it has afforded me to go.

But I needed more. I am a creative type. I sing. And I don’t mean I just sing in the shower. I sang competitively when I was younger, and also did private lessons, chorus, ensemble, musical theater, and was the only alto from my county to go to state level competition one year. I SING. I write music, I have recorded songs that I’ve written, I sing at my desk, when I’m walking to the train, and as loud as I can in the car. I write, I sing, I even played violin for 7 years! Blogging was a good way to get some creativity out, but I have so much in me, and the blog didn’t provide enough of an outlet.

I branched out into contributing articles here and there to other websites, gaining exposure and putting myself further out there. I kept doing that, adding my biggest fish, Huffington Post, to my roster.

I just finally realized that the worst that could happen is that I got to keep my blog and my writing and the sites I already wrote for, so I put up a small ad, I reached out to a few contacts, and I put some feelers out. Within 48 hours I had 4 paying clients, and interesting diverse writing projects. Copywriting, content creations, marketing and sales emails, even doing a Google ad campaign!

 

Of course it’s scary when you try something new and put yourself out there. But being scared is a terrible excuse to quit. If being scared was a valid excuse, we would have no innovation, no revolution, and no skydiving.

 

I am a writer. I am a rollercoaster-riding, skydiving, cat-owning, singing weirdo who writes. And I am so happy and proud to be able to do it for others, and to someday (soon!) make it my full time occupation.