How Important is “Exposure”?

What is it and how to (& not to) get it. Merriam Webster defines exposure as “ the condition of being presented to view or made known” and “the condition of being subject to some effect or influence,”along with a couple other definitions. Practically speaking, as a freelancer or entrepreneur, you need exposure. It’s a fact of business. People need to know you exist in order to buy your product or services. How Can You Get Exposure? …

How Saying “No” Has Made Me Successful

You are allowed to say no to work you don’t want to do. When I first started my business, I said yes to everything. You need a press release? Sure! You want help with a sales strategy? Of course! Oh, you need me to design the information architecture for your new website? Why not! I didn’t know how to do half the things I said yes to. But I kept saying …

Some Freelancers Pitch to Publications, I Pitch to People

Grinding It Out versus Growing A Business There were two separate stories about pitches on my main Medium feed this morning. One about pitching to journalists and writers about THEIR clients for publicity purposes and the other one was about pitching your article to online publications. They both had some excellent points — keep it about the person you’re pitching to. How does it benefit them? Don’t get bogged down in filler words and …

8 Lessons I Learned in My First Year of Freelancing

I got my first freelancing clients almost on a whim, on October 31st, 2016. I began working with clients in the evenings and weekends for November, December, and January. Once I realized that being a writer was a viable career for me and people were willing to pay me, I made plans to quit my day job as a Director of Business Development at a recruiting firm. Friday, January 27, …

Relationship Building for Freelancers: How to Get & Keep Clients

Apparently, most writers aren’t good at marketing and many salespeople aren’t the best at writing. Or at least that is what people keep telling me. I am lucky enough to be both, which has been extremely successful for me. It has truly been my superpower, which allowed me to be my own boss and get my business up and running very quickly. Relationship building is an extremely important skill. Many …

Freelancers & No Paid Time Off

If I don’t work, I don’t get paid. This has never been something that bothered me, as I have long been the type to work more than necessary and then bring my laptop on vacation and do an hour or two a day while we relaxed. I have no problem doing a bit of work. After all, I still get the vacation — I sleep in, eat great food, don’t …

Writing for Me vs. Writing for My Clients

It can be difficult to separate them!   Writing is… Cathartic Emotional Real Symbiotic Percussive Strong Difficult Mine Life. Writing for money, especially for other companies and authors, is a fantastic career. And because most of my writing is ghosted, I have had to learn to keep my personal feelings and opinions out of the pieces I write. Especially when I disagree or find their references suspect. It can be difficult …

Never Work For Free

A friend of mine is also an entrepreneur. She was asked about possibly doing a whole new project for one of her clients. She wasn’t super familiar with the details but knew she could do the main part, so she said she was interested. The client didn’t even ask her to, but she spent several hours researching information and details about parts of the project she wasn’t as familiar with …

Where Do Freelance Writers Find Clients?

One of the questions that I get asked the most and see on writing forums all the time is “where do you find clients?” I’ve talked about this before, discussing ways to start making money right away as a writer. But something I keep seeing even more of recently is this: “I got my first client! The pay is terrible, but it’ll be a professional piece for my portfolio!” It’s …