How Important is “Exposure”?

What is it and how to (& not to) get it. Merriam Webster defines exposure as “ the condition of being presented to view or made known” and “the condition of being subject to some effect or influence,”along with a couple other definitions. Practically speaking, as a freelancer or entrepreneur, you need exposure. It’s a fact of business. People need to know you exist in order to buy your product or services. How Can You Get Exposure? …

How to Get Started & Write Your Book

Breaking down the process. When it comes to writing a book, there are a lot of misconceptions. Some people think it’s super easy (it’s not!), some think it’s too hard (nope!), others think it’s unnecessary or there are too many books in the world (never!), and still others just don’t know where to start. And if you have a book in you but don’t know where to start, that is where …

How Saying “No” Has Made Me Successful

You are allowed to say no to work you don’t want to do. When I first started my business, I said yes to everything. You need a press release? Sure! You want help with a sales strategy? Of course! Oh, you need me to design the information architecture for your new website? Why not! I didn’t know how to do half the things I said yes to. But I kept saying …

You Definitely Need An Editor

Even great writers need editors. Here’s why. When it comes to writing a book, it can feel like you’re climbing a mountain, slogging through each step. When you reach the summit and the book is complete, it is easy to feel like you’re done. DONE! While your original manuscript is done, you are now ready to begin the editing process. There are a ton of reasons why you need an editor, …

How to Have a Great Editor/Author Relationship

I see authors getting frustrated. “Just tell me how much editing will cost!” They cry, annoyed at vague or incomplete answers. The editors are sitting on the other end of the email chain despairingly, grumbling in annoyance, “How long is your book??” As an editor, an author, and an employee of a publishing firm, I think I can clear this right up. Authors: there is no set cost for editing. Editing depends …

How To: Write a Book in 3 Months

The 5 Steps to Writing A Book Have you always thought about writing a book, but it just seems so daunting and impossible? This is one of those times that you really have to think past the big picture. Much like every difficult journey, writing a book starts with a single step. Breaking down the book writing process into more manageable, or at least more realistic and approachable steps is key …