How Important is “Exposure”?

What is it and how to (& not to) get it. Merriam Webster defines exposure as “ the condition of being presented to view or made known” and “the condition of being subject to some effect or influence,”along with a couple other definitions. Practically speaking, as a freelancer or entrepreneur, you need exposure. It’s a fact of business. People need to know you exist in order to buy your product or services. How Can You Get Exposure? …