Social media is extremely important these days. If you don’t have social media accounts and a website, how will people find you, ask questions, learn about you, and buy your product?
With more and more business and commerce happening online, you MUST have an online presence to compete.
More than that, social media is a fun, free marketing tool. It’s a great way to engage directly with your audience, talk back and forth to individuals, look for new products, services, and clients, and share fun pictures and content that show you off in a great way.
Since you control the posts, you’re able to have fun with what you’re sharing. Share work content, fun behind the scenes pictures, pictures of your office, and more. Share personal anecdotes and moments, and really connect with your audience.
Instagram, Twitter, Facebook, and more are ways that really allow you to show off your brand and grow in an organic way, creating a loyal fanbase and a way to share things on multiple platforms, to different audience and target audience members, and allows you to interact in a very real way with people.
As our economy has recovered and as technology has progressed, it is clear that online shopping has become the norm. From clothes, to groceries, to office supplies and books, the trend is only moving further towards an all-online life.
You must use social media to stay relevant, so why not enjoy it? I love using Instagram and connecting with people, posting pictures of my work and my cat, pictures I find online that make me laugh, and pictures of my real life. Who I am on social media is no different than who I am in real life. I represent myself as accurately as possible.
I also post links to my articles and posts, and market my writing and editing business. As odd as it may sound to some, Instagram specifically has been amazing, and I have gotten many clients from meeting and talking to people on there. Others from referrals, and classic sales emails and calls.
When using social media for marketing, try to follow the 80/20 rule, where 80% of your posts are either informative or fun, and only 20% are your products or services and “sales-y.” If you come off as only a salesperson, people aren’t going to want to engage with you.
While social media isn’t the only tool in my sales and marketing kit, it is a major one, and one that I enjoy utilizing. It’s also something I do for my clients, helping with expanding social media, and social media management. Posting and sharing and hashtagging and engaging with people.
If you’re interested in checking out my social media, here is my Instagram, Twitter, and Linkedin!