It can be difficult to separate them!
Writing for money, especially for other companies and authors, is a fantastic career.
And because most of my writing is ghosted, I have had to learn to keep my personal feelings and opinions out of the pieces I write.
Especially when I disagree or find their references suspect.
It can be difficult to compartmentalize. To separate my personal feelings or opinions from those of the author/company I work for.
Not that it is ever anything heinous. None of my clients are people I fundamentally disagree with. None of them are white supremacists or anti-vaxxers or litterers (as far as I know).
It’s more that everyone is unique and different and we each hold our own opinions and feelings based on our pasts, education, hobbies, and experiences.
Everyone is unique and while that is a magical, beautiful, wonderful part of being human, it can make writing passionately about certain subjects difficult!
When it comes to my personal writing, my own personal opinions run rampant.
And it can be sometimes hard to turn that off.
For me, it’s all about stepping back and taking a breath and remembering that it’s not about me. It’s about the client. I am usually easily able to shake it off and get in the right mindset, but it can sometimes take moment.
How do YOU turn it off? Whether it is switching between highly personal writing like your book or a diary and more professional writing like clients or even LinkedIn posts. How you switch mindsets?
Although you shouldn’t let your opinion or personal preference guide you when writing for clients, you ultimately want to do what’s in their best interests.
Todd, yes, exactly! You want to do what is best for the clients and their needs, but you are also a separate person. Such an interesting process!