Writing for Me vs. Writing for My Clients

Writing for Me vs. Writing for My Clients

Copywriting, JS, Medium

It can be difficult to separate them!

 

Writing is…

Cathartic

Emotional

Real

Symbiotic

Percussive

Strong

Difficult

Mine

Life.


Writing for money, especially for other companies and authors, is a fantastic career.

And because most of my writing is ghosted, I have had to learn to keep my personal feelings and opinions out of the pieces I write.

Especially when I disagree or find their references suspect.

It can be difficult to compartmentalize. To separate my personal feelings or opinions from those of the author/company I work for.

Not that it is ever anything heinous. None of my clients are people I fundamentally disagree with. None of them are white supremacists or anti-vaxxers or litterers (as far as I know).

It’s more that everyone is unique and different and we each hold our own opinions and feelings based on our pasts, education, hobbies, and experiences.

Everyone is unique and while that is a magical, beautiful, wonderful part of being human, it can make writing passionately about certain subjects difficult!

When it comes to my personal writing, my own personal opinions run rampant.

And it can be sometimes hard to turn that off.

For me, it’s all about stepping back and taking a breath and remembering that it’s not about me. It’s about the client. I am usually easily able to shake it off and get in the right mindset, but it can sometimes take moment.


How do YOU turn it off? Whether it is switching between highly personal writing like your book or a diary and more professional writing like clients or even LinkedIn posts. How you switch mindsets?

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Why Can’t I Just Write My Own Website?

Copywriting

There are different types of copy and content out there. In a world where we can measure everything, where every ad has analytics and every website has conversion rates, where even success has metrics, you need to have strong copy to stand out, break out, and succeed.

There are types of copy for every format and instance, including straightforward, storytelling, conversational, imaginative, long and short form, creative marketing, Direct-from-CEO copy, starting with warts copy, superlative (sometimes clickbait) copy, and velvet rope copy. There are more, but that is a good list to start.

Each different types of copy is saying the same general thing in its own way. The goal is always to sell. Sell your product or service, your business, or yourself. But how you get there must include one or more of the different types of copy.

How do you attract new customers? How do you get someone to convert to a client from a prospect? Remember, ads are copy, your website is already covered in copy. The marketing emails you send to your clients are copy, as are your social media posts.

Great copywriting is an art and a science. Yes, having the words and the ability to persuade or compel people is certainly important, but the way you say things and the way you frame your business are equally important.

Strong headlines are 80% of great copy. Draw people in, and make them want to know more! Great copy will get you more sales, more money, more followers, and more credibility.

SEO is incredibly important in your copy. You need to be able to be easily searchable and easily found. Most people don’t click to the second page of their Google search, so your page needs to come up sooner.

How do you get all of these things? You use someone like me. An experienced writer who understands the customers and understands your products and services, and has a strong background in sales and marketing. Someone who understands the power of a great headline and loves a beautiful turn of phrase. Someone who brings incredible value to your company and your website by bringing your company to the people.

Every business needs copy.

The most successful businesses understand the importance of great copy and hire the experts that will deliver their messages in the best way possible, to the widest audiences. A strong message and brand, is extremely important.

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